Real problems. Worth solving.

Tell us what’s harder than it should be.

We’re looking for repetitive tasks, frustrating processes, awkward workarounds and everyday inefficiencies — in business or in life.

You don’t need the solution. Just tell us the problem.

Example observations
chasing invoice approvals over emailOBS 0139
checking three systems for one numberOBS 0140
calling to ask where the job standsOBS 0141
retyping the same update in two toolsOBS 0142
Signal detected

Recurring friction across 12 similar observations.

Freq: weekly · Context: business

From the signal log

Problems are everywhere.

Sometimes the best opportunities begin with an ordinary sentence.

Example 01
Operations
Every week I copy information from three systems into the same spreadsheet.
Weekly · Business · Repetitive process
Example 02
Customer experience
Customers constantly call because they don't know the status of their order.
Daily · Business · Missing visibility
Example 03
Personal
I reorder the same supplies every month and it still takes ten steps.
Monthly · Personal · Manual processPattern emerging

How SolveSignal works

From friction to signal.

  1. Phase 01

    Noise

    Scattered, unrelated frustrations. Everyday friction nobody writes down.

  2. Phase 02

    Signals

    People send them in. Recurring observations begin appearing.

  3. Phase 03

    Pattern

    Multiple signals converge around the same underlying problem.

  4. Phase 04

    Opportunity

    A problem becomes worthy of deeper investigation — and possibly a solution.

Don’t send us solutions.

We’re more interested in what happened, what frustrated you, and what you do today.

× Not a signal
“Someone should make an AI app for contractors.”

Vague · Hypothetical · No observation

This is a signal
“Every Friday I spend two hours calling subcontractors to find out where each job stands.”

Specific · Recurring · Observable

Why we exist

Good businesses rarely start with features. They start with friction.

SolveSignal exists to find those moments systematically — collecting real observations of everyday friction, grouping the ones that recur, and investigating the problems that prove worth solving.

A venture of Lightware Media Inc.

Have one already?

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